Long-time IAIA member Bill Ross of Canada speaks about why impact assessments are important and the rationale for doing them.
This video underscores how impact assessments help organizations and policymakers measure the real-world effects of their initiatives—beyond just tracking outputs or activities. It walks through a structured approach: defining clear goals, choosing metrics, collecting relevant data, and analyzing results to determine effectiveness. It highlights examples where rigorous assessment revealed surprising outcomes, enabling teams to adapt strategies, reallocate resources, and ultimately boost positive impact. Overall, the video argues that without these assessments, we operate in the dark—making decisions based on assumptions rather than evidence.
