Guest post by Myriam Beaugé, MAIIC
Know and Focus on Your Audience |
Remember, the goal is not just to inform but to engage your target audiences so that the information you gather and share truly can be actionable. Whether you're presenting findings to community stakeholders, policymakers, funding agency representatives, or a cross-disciplinary team, tailoring your language to their level of understanding is essential. This means stepping out of the technical echo chamber to align your language (written and spoken) with what your audience can easily grasp. |
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This attention to plain language should be constant, right from the time you start examining project records or head into the field. If you are gathering a lot of information, the notes you take, the questionnaires you use, and the tables that will hold the end data should all have that plain-language quality. Even rough copy needs to be clear, concise, and as complete as possible. |